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Putzmeister America, Inc. Wins Advertising Awards


One campaign, titled, “Fuel for Thought,” won a Bell Award in the Total Business-to-Business Campaign less than $200,000 division, while the other campaign, “Bottom Line,” won a Bell Award in the Advertising Campaign less than $200,000 division at the annual Business Marketing Association – Milwaukee Chapter’s Bell Awards ceremony.

Both campaigns were designed and executed by Putzmeister America’s advertising agency, Mader Communications Group, Inc. (MCG). MCG and Kelly Hayes, marketing services manager of Putzmeister America, pose for a photo after the awards ceremony. From left to right: John Mader, president of MCG; Karla Bopp, MCG’s traffic manager; Scott Baitinger, MCG’s creative director; Jaclyn Peters, MCG’s PR writer/account executive; Kelly Hayes, marketing services manager of Putzmeister America; Julie Tramonte, MCG’s senior copywriter; and John Krause, senior art director.

Putzmeister America, Inc. Wins Advertising Awards

STURTEVANT, WI (May 26, 2009) – Putzmeister America, Inc. is the recipient of two first place Bell Awards from the Business Marketing Association (BMA) – Milwaukee Chapter in recognition of the company’s last two advertising campaigns. The awards were presented at the Chapter’s annual Bell Awards event, which recognizes outstanding work produced for business-to-business advertisers, on Tuesday, April 7, 2009.

One campaign, titled, “Fuel for Thought,” won in the Total Business-to-Business Campaign less than $200,000 division, while the other campaign, “Bottom Line,” topped the Advertising Campaign less than $200,000 division.

“Both campaigns really hit home on what our industry as a whole is experiencing during these tough economic times,” says Kelly Hayes, marketing services manager for Putzmeister America. “The execution and design of both campaigns by our advertising agency, Mader Communications Group, Inc. (MCG), brought to life the thoughts of the industry.”

The “Fuel Efficiency” campaign consists of two print advertisement variations, a full-page and spread; two web site animation variations, button and banner; and a series of six mailers that were sent out every two weeks to Putzmeister customers and distributors. All elements of this campaign focused on Putzmeister’s fuel-efficient products and tips on general fuel efficiency for the concrete construction industry.

The “Bottom Line” campaign consists of three print advertisement variations, a full-page, half-page and spread featuring Putzmeister’s core product lines and technologies. Specifically featured in the campaign are boom pump technology, Telebelt® versatility, placing system configurations, and Pro-Tech pre-owned equipment as well as Thom-Katt and Mortar Machine capabilities.

Of the 300 entries that were reviewed by a panel of international judges from England, Canada and the United States, there were 53 Excellence (or runner up) Awards and 30 Bell (or first place) Awards given in 33 divisions.

The BMA is an international marketing association founded in 1922 and tout themselves as the primary resource for business-to-business marketing information and industry trends.

To view the award-winning advertisement campaigns, go to: www.putzmeister.com, then click on the About Us drop-down, and click on Advertisements.