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Using Genuine Putzmeister Parts Promoted



Using Genuine Putzmeister Parts Promoted

Putzmeister America has embarked on an aggressive direct mail campaign to inform and better educate concrete pumping customers about the benefits of buying genuine Putzmeister parts.

Various benefits touted include superior craftsmanship and the finest materials to outperform and outlast imitative parts along with highly trained parts personnel to provide the right parts when needed. Plus, with parts prices up to 25 percent lower than imitators and a 90-day factory warranty, a better value is also being promoted in the North American Putzmeister campaign.

Dennis Kueffler, parts and customer service manager, said, "Look for our new parts seal, which assures you're getting 'genuine' Putzmeister parts for longer lasting wear and an overall better value."

In conjunction with the campaign, the company is also advertising parts specials on a quarterly basis. These will be announced via direct mail fliers starting this fall. If you would like to be added to this special mailing list, please contact the Putzmeister marketing department toll-free at (800) 884-7210 or (262) 886-3200.