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Putzmeister America, Inc.’s Interactive Benefit Center a Success at the World of Concrete 2008


The 16-foot round Benefit Center was created to give Putzmeister America, Inc.’s personnel and customers a more engaging environment to learn and discuss Putzmeister America’s Free Flow Hydraulics (FFH) system. The Benefit Center was showcased in the Putzmeister America booth at the World of Concrete 2008.

Exhibit station one, the Simple station, is shown on the left and exhibit station two, the Smooth station, is shown on the right.

Exhibit station three, the Efficient station, is shown on the left and exhibit station four, the Reliable station, is shown on the right.

Putzmeister America, Inc.’s Interactive Benefit Center a Success at the World of Concrete 2008

Closing the loop with Free Flow Hydraulics

STURTEVANT, WI (February 1, 2008) – Designed to showcase the key benefits of its Free Flow Hydraulics (FFH) in a closed loop system, Putzmeister America, Inc. developed an interactive educational Benefit Center, which was on display in the Putzmeister America booth at the World of Concrete 2008.

The 16-foot round structure demonstrates how the FFH system delivers superior concrete pumping performance through four interactive stations focusing on Simple, Smooth, Efficient and Reliable themes.

“The Benefit Center allows Putzmeister personnel and customers to converse about the FFH system in a more engaging environment,” notes Dave Adams, president and CEO for Putzmeister America, Inc. “With four different interactive stations, Putzmeister personnel are able to guide customers through the specific benefits they will experience from the innovative FFH Putzmeister technology.”

Two large video monitors hang overhead on each side of the Benefit Center where continuous loop animations contrasting the FFH closed loop system with the open loop hydraulics are shown.

“We are really trying communicate that less is more in the first station on simplicity,” comments Bill Dwyer, vice president of sales and marketing for Putzmeister America. “We show how simple the FFH solution really is using some comparative graphics depicting hydraulic oil filtration and cooling as well as the pumps, controls and valves.”

All stations encourage visitors to interact with the display to clearly demonstrate how FFH uses fewer components, less oil and simpler systems to deliver more concrete in less time. At the Simple station, for example, the closed and open loop systems are compared by using push buttons that correspond with components in the overhead animations.

In the Smooth station, a pair of automated models illustrates the pump controls of both the closed and open loop systems through computer animations simulating the internal functions.

The third exhibit station focuses on efficiency. “Our goal here,” says Dwyer, “is to show that with fewer components, especially no valves in the main drive circuit, there is less resistance to oil flow. This means pumping faster than with the open loop system used in competitive equipment.”

A diorama of a construction site enables the customer to see how the Putzmeister closed loop system can help complete jobs 10 percent faster than the competition.

Last, but not least, is the Reliable station. “This part of the exhibit focuses on the benefits in pump reliability due to superior oil filtration,” comments Dwyer. “Since less heat is produced and less oil is present in the system, less cooling is required, and lower flow rates in the filtration/cooling circuit allow for more thorough and efficient filtration and cooling.”

“Without a doubt,” says Adams, “the Benefit Center is and will continue to be an enormous asset to have at shows such as World of Concrete. We’re able to interactively show customers the benefit of our hydraulic system and how it positively affects their productivity every day.”