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Putzmeister America, Inc. Customer Strikes it Big at 2007 World of Concrete


As the 90,000th person to register at the record-breaking WOC 2007, Tom Cindric, Show Director for Hanley Wood, awards Don Martin, of Viper Concrete, Ltd of Canada, a complimentary trip to WOC 2008. Accepting the award alongside Martin were Viper Concrete business associates, Rosa and Renato Baldo. (Photo courtesy of Hanley-Wood Exhibitions.)

Dave Adams, President & CEO of Putzmeister America, Inc. congratulates Joe Giusti, CEO & President of Viper Concrete, and Giusti’s sons, Rolie Giusti (on the left) and Gildo Giusti (on the right) in front of Viper’s Putzmeister 61-Meter, Canada One. (Photo courtesy of Hanley-Wood Exhibitions.)

Don Martin stands proudly next to Viper’s Canada One, which was shown at this year’s WOC. Canada One is scheduled for its first project at the University of Calgary in Alberta, Canada for a brand new research building. (Photo courtesy of Hanley-Wood Exhibitions.)

Putzmeister America, Inc. Customer Strikes it Big at 2007 World of Concrete

Viper Concrete’s Don Martin 90,000th Registered Visitor at Annual Show

STURTEVANT, WI (February 8, 2007) – In addition to fantastic turnout at its World of Concrete (WOC) booth January 23-26, 2007, Putzmeister America, Inc. received an exciting visit from Show Management as they awarded Don Martin, of Viper Concrete Ltd. of Canada, with a complimentary trip to WOC 2008.

As the 90,000th person to register at this record-breaking show, Martin graciously accepted the award as he posed next to his company’s new BSF 61-Meter Truck-Mounted Concrete Boom Pump showcased in the Putzmeister booth.

“Our new concrete pump is currently the largest pump in Canada and one of the largest in the world. I am here to celebrate with my business partner Joe Giusti, CEO & President of Viper Concrete, his family and the rest of our proud and excited team. Viper Concrete sends a minimum of six people, including the CEO, to World of Concrete every year to see new products, equipment and the latest forms. This show is especially important for us because we are so proud to be showing our pump, Canada One,” says Martin.

This was an incredible show for us,” notes Dave Adams, President & CEO of Putzmeister America, Inc. “With a total of 15,500 sq. ft. of booth space at this year’s show, we have been able to highlight our range of equipment, services and technologies to a broad spectrum of concrete industry professionals. Having Don win this honor is icing on the cake.”

Viper’s 61-Meter left Las Vegas at the close of the show, making its way to Alberta, Canada for its first project at the University of Calgary for a brand new research building. “We’re placing 400 meters of concrete pads and raft slabs,” says Martin. The project will take about 18 months. “There is plenty of work in the Calgary market for the 61-Meter and we’re hoping with the support of the industry that this pump will be utilized to its fullest potential.”